01. 海报设计 | Poster Design
该项目围绕公益传播与用户参与设计，通过视觉叙事与交互结构探索如何提升用户的情感共鸣与行动转化。
项目结合海报设计、信息架构与网页流程，呈现从视觉吸引到实际参与的完整传播路径。
This project explores how visual storytelling and interaction design can enhance user engagement in humanitarian campaigns. It combines poster design, information structure, and web flow to create a journey from awareness to action.
02. 无国界医生广告营销项目 | MSF Marketing Campaign
无国界医生项目以跨媒介整合传播为核心，涵盖网站设计、广告大屏与杂志排版等多种形式。
设计通过结合交互体验、视觉叙事与信息结构，提升用户对人道主义议题的关注与参与。
不同媒介在传播路径中承担不同角色，从吸引注意到引导行动，共同构建完整的传播体验。
This MSF project explores an integrated campaign approach across multiple media, including a website mockup, billboard design, and editorial layout. The design aims to enhance user engagement with humanitarian issues by combining digital interaction, visual storytelling, and information design. Each medium plays a distinct role, from raising awareness to guiding user action, creating a cohesive communication experience.